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Bacardi
Dragon Berry Launch
Females loved Bacardi Flavors. Men? Not so much. To give the new Dragon Berry variant a more masculine appeal, I created a digital dragon illustration to wrap around the bottle. This was the first time the brand approved imagery so literally tied to the bottle. It set a creative precedent that was followed for several subsequent flavor launches.

FLV2268_nbw2

dragonwrap_2

Final

2_DragonBerry_42Case_poletopper

FLV2268_ev_OOH_8
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