Dean Foods
TruMoo Launch
I first started working on TruMoo when it was a regional brand for Dean Foods in the Northeast. When we were challenged to help launch the brand nationally, I was excited to oversee and help design for the national website, POS and holiday programming.
Dean Foods
Below Zero Hero Contest
This milkshake recipe contest from Dean Foods included everything from a major photo shoot to development of POS to website and social media concepting, design and development. I worked on this program for 3 years, each year
overseeing more of the shoots and asset development, in
addition to designing elements and concepting evolutions
to the overall program.
Dean Foods
Summer Ice Cream Program
In addition to the milkshake recipe contest, Dean Foods also requested a summer ice cream program for key markets, rolling out new ice cream flavors as well as new novelty products. The creative look was an extension of the Below Zero Hero program so the branding would stay
consistent all summer long. And you can’t tell from how happy he looks, but that young lad was NOT a fan of ice cream. The shoot was an interesting challenge, but the result was beyond client expectations.
